Licensing
Product & Retail Licensing
Take intellectual property into product and onto shelves.
FranMerc India specializes in facilitating product and retail licensing, empowering businesses to leverage intellectual property for developing branded products. Our services cater to manufacturers and retailers seeking to diversify their product lines and expand offerings across various categories.
The process begins with evaluating your intellectual property’s potential for licensing opportunities. Our team conducts thorough market analysis to identify trends, consumer preferences, and competitive dynamics, ensuring your IP aligns with market demand.
We connect you with potential licensees or licensors, facilitating partnerships that align with your strategic goals. Our experts guide you through the negotiation and drafting of licensing agreements, ensuring clarity and mutual benefits. We focus on fair royalty structures, legal compliance, and protective measures to safeguard interests.
Market penetration strategies are essential for reaching new customer segments and increasing revenue. We provide support in distribution planning, promotional efforts, and product positioning, helping you maximize exposure and success in target markets.
Managing the licensing process from start to finish, we ensure seamless execution and successful outcomes. Our ongoing support includes monitoring performance, evaluating results, and suggesting improvements for sustained growth. By fostering strong partnerships and effective strategies, we help you capitalize on licensing opportunities and achieve your business objectives.
What’s covered
Manufacturers and retailers who want branded products, and IP owners who want their IP on shelves.
IP evaluation
Your intellectual property tested against trends and consumer preference.
Licensee matching
Licensees or licensors connected to your strategic goals.
Agreements and royalties
Fair royalty structures, legal compliance and protective measures.
Market penetration
Distribution planning, promotion and product positioning.
How it works
Evaluate
Licensing potential of the intellectual property.
Connect
Partners that suit your goals.
Negotiate
Agreements with clarity and mutual benefit.
Position
Distribution, promotion and product positioning.
Review
Performance monitored and improvements suggested.
Common questions
Who is product and retail licensing for?
Manufacturers and retailers who want to diversify their product lines and expand offerings across categories, as well as owners of intellectual property seeking licensees.
How are royalties handled?
We guide you through negotiating and drafting licensing agreements with a focus on fair royalty structures, legal compliance and protective measures.
Do you manage the process end to end?
Yes. We manage licensing from start to finish and keep supporting you with performance monitoring and suggested improvements.
Other ways we can help
Let’s talk
Are you ready to develop and expand your business?
- Phone
- +91-1146538388
- +91 8595671165
- info@franmerc.in